Operator.
Host.
Builder.
Sam D'Arc is the COO of Zeigler Auto Group and host of Daily Dealer Live on the Car Dealership Guy network — three decades inside automotive retail and F&I, turned into a live, unfiltered read on where the industry goes next.
On stage · ASOTU CON
Built on the floor,
not in a slide deck.
I started in this business in the mid-1990s the way a lot of the best operators did — with a rag and a hose, detailing cars, then on the floor selling them at an Isuzu/Kia dealership. Thirty years later I've never lost the operator's-eye view that started there.
From there it's been 30+ years in automotive retail, with deep roots in F&I — from Account Executive at Zurich North America up through National F&I Executive, then VP of F&I Operations and now COO of Zeigler Auto Group, a 40+ location, multi-state dealer group running about 2,700 people out of Kalamazoo, Michigan.
I've rebuilt F&I programs from the ground up and learned that the business is won and lost in the details: process, people, and numbers that don't lie.
These days I also host Daily Dealer Live on the Car Dealership Guy network — a live show where I get to do the thing I love most: cut through the noise with the operators actually moving this industry forward.
Operator-first. Direct. Data-grounded. No corporate fog.
Daily Dealer Live
A live look at the automotive industry with the operators, founders, and dealers actually building it — broadcast on the Car Dealership Guy network.
On the desk · Daily Dealer Live
Real conversations, live news pegs, and tactical takeaways you can use Monday morning. No script-reading, no fluff — just the read from someone still running the stores.
- 01The OperatorsDealers, founders, and execs who are actually moving the industry — not just talking about it.
- 02The NewsLive pegs on the stories that matter, broken down for people who run the business.
- 03The TakeawaysEvery episode lands on something you can apply in your own store this week.
Put me on your stage
or in your feed.
Keynotes, panels, podcast guest spots, and live on-stage interviews. I bring an operator's perspective with a broadcaster's delivery — substance that holds up, energy that keeps a room.
Keynote · ASOTU CON
The Future of Auto Retail
Where dealership operations, F&I, and the customer are actually heading — and how to get ahead of it.
F&I That Performs
Building compliant, high-output F&I programs across rooftops without burning out your people.
Leading at Scale
Lessons from 40+ stores and 2,700 teammates on building teams that win.
The American Dream in Auto
The narrative keynote — proof that this industry is still where ambition turns into ownership.
Content & Influence
How operators are building real audiences and authority through live, honest, useful content.
Live On-Stage Interviews
Bring me in to host or interview your headliners — I'll keep it sharp, candid, and watchable.
Book Sam.
Speaking, media, a guest spot on the show, or a conversation about the business — pick the line that fits and let's go.